4 Reasons Why Business Consultants Should Blog
4 REASONS WHY BUSINESS CONSULTANTS SHOULD BLOG by Edmond Arrey (Capitals & Squares LLC)
It’s like doing an exercise, eating right, spending more time with our loved ones, and waking up early in the morning. We all know we should be doing these things and that they are good for our body, relationships, business, lifestyle, and health but getting into a habit and doing them consistently seems to be the tough part. Learning is a great benefit that comes from blogging and it’s something most of us want to be doing everyday anyway so hey why not use blogging as one of your ways of learning and growing your knowledge. For consultants getting into a routine of blogging isn’t any different – it’s great for business if you do it, it needs to become a habit and it needs to get done! Now if you’re reading this and are already blogging on a regular basis, that’s amazing, you probably know the value and benefits of putting out quality content online and what it can do for your personal brand, your consulting business, your professional network, just to mention a few. If you’re not blogging regularly about your consulting or business expertise now is a great time to begin and here are 3 great reasons you should pull up a chair, brew up some coffee and start blogging today:
Personal Branding
By blogging about what you specialize in on a regular basis you become a known expert in that area. Talk about the things that you are an expert in. I talk about marketing, dealing with clients, increasing fees, landing ideal clients, and so much more, and I have been doing so for a long time. As a result of my making blogging a habit and constantly producing valuable content, my expertise and name has gotten out there. Many more opportunities have opened up, from international speaking engagements to podcast interviews to working with amazing high level clients in coaching programs. Many of these people found out about me through blog posts and then got in touch with me that way. The more quality and keyword rich content you put out there the more free traffic the search engines like Google will send your way.
Learn and Grow
Another great reason to blog consistently is you have to stay on top of your industry so you can keep dishing out relevant content that your readers will want to get into. You’ll need to read other industry blogs, read top business books, learn from other experts to see what they’re doing right and also perform research when writing some of your posts. Learning is a great benefit that comes from blogging and it’s something most of us want to be doing everyday anyway so why not use blogging as one of your ways of learning and growing more knowledge.
SEO Benefits
The more quality and keyword rich content you put out there the more free traffic the search engines like Google will send your way. Search engines love to provide their users with excellent content on a whole range of subjects. I’ll talk about SEO in detail in future articles. For now, you need to know that the more you create content and blog about your consulting and business expertise, the more people will find out about you and your website. These audiences that find you can end up turning into connections, leads, and also future clients of your services. There are tons of other benefits to blogging. These were just a few to get your blogging tingle going. Like any other habit, the key is to just get started.
Develop an Applicable Methodology
Just like all unique people in any profession, a unique consultant is only unique because of how he does his job. Every individual consultant has a way of approaching business or coaching challenges. If you blog often, your solutions approach will be apparent in the way you describe the solutions to potential business challenges that you write about. Now imagine that many clients sway your way and begin to apply and subsequently teach your strategies and solutions on a broad and mass application way. At that point, you would have succeeded to introduce an educational methodology that could coin the way future business processes and practices are defined and applied. My advice is to always put intention and meaning to your words. These two expressions are critical in how most clients appreciate business communication. Now let’s blog more as consultants; and the infinite web is the limit.
